The combined 100 plus years of pizza experience that co-founders Joe, Mike & Frank Rocco have is the result of growing up as the children of Italian immigrants in the 1970’s Bronx. Proud of the fact that “Nobody worked harder than our parents,” the brothers fondly recall the long days spent in the family’s Bronx, NY pizzeria making sure that every pizza was the best it could be. Currently, Planet Pizza is a combination of four family-owned stores and seven licensees operating under family guidance.